Owner’s Toolbox: Session 1

Memberships 101: The Money You’re Missing

Memberships 101: The Money You’re Missing

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Summary

Pull up your customer list. Now pull up your membership count. That gap is revenue you already paid to acquire and never went back for.

Most home services businesses aren’t short on contacts. They’re short on the hours it takes to work them. Nobody in the office has four free hours a week to call the maintenance list.

In 20 minutes, this session covers how to size the gap between your database and your member count and what it’s actually worth, what a membership program needs to hold up (structure, pricing, and renewal cadence), and how Podium’s AI Membership Coordinator texts your maintenance customers, checks your calendar, and books the visit without anyone making a call.

Plus, see what it looked like for Air Design:

  • 446 members contacted

  • 166 jobs booked

  • $24K in revenue

  • and zero calls made by the team

Your slow season doesn’t have to be slow.

Presenters

Lauren Jacobs, Product Manager, Podium

Jaidyn Harrington, Marketing Associate, Podium